A new £15m development is set to go ahead in London’s Chinatown which will see a 48,00 sq ft site containing double-height restaurant units.
Shaftesbury, responsible for the development, is hoping the Central Cross scheme will attract restaurant brands looking for a West End flagship site.
The restaurant element of Central Cross, with elevations to Newport Court and Newport Place, both Chinatown London gateway streets, will create seven new restaurants, three with external seating, a first for Chinatown London.
Scheduled for completion later this year, the units range from 400 sq ft to 4,300 sq ft and it is hoped the site’s location will make it a profitable zone for foodservice businesses.
Central Cross borders Chinatown London to the west and the major thoroughfare of Charing Cross Road to the east, and is located where Covent Garden, Soho and Leicester Square meet. The site is opposite Leicester Square Tube station and a short walk from Tottenham Court Road Crossrail station, which is set to become the busiest transport hub in the West End when the service commences in 2018.
Julia Wilkinson, portfolio and group restaurant and strategy executive at Shaftesbury, said: “Central Cross’s curated mix of new Chinese and East Asian F&B concepts will attract a cosmopolitan consumer, providing an opportunity for operators to connect with a young, multi-cultural, foodie audience throughout the day and into the evening, seven days a week.
“We are already experiencing strong demand from restaurant operators ranging from local independent operators to international concepts, all seeking to create a presence in central London that truly embodies their brand.”