£400k finance package drives budding burger chain’s growth

Handmade Burger Co, The Oracle, Reading

The Handmade Burger Company is making use of a £400,000 finance package it recently secured from Lloyds Bank to expand its restaurant footprint in the UK.

The company currently operates 22 restaurants but is seeking to build on that in 2015.

The Birmingham-based business has just confirmed that Peterborough will be its next port of call after it struck an agreement to move into the premises formerly occupied by The Old Still in Westgate Arcade.

The opening date hasn’t yet been announced, but it is poised to kick-start what the company calls an “exciting time” for the brand as it looks to launch in more cities.

A third Birmingham restaurant is understood to be on the cards this year, along with a first site in Nottingham.

At the time of securing the funding in October, owner Chris Sargeant said: “We have enjoyed rapid growth since opening our very first restaurant in 2006, and through this investment we look forward to taking our brand into a variety of new locations in the UK.”

Sargeant says that the brand has proven popular with consumers seeking fresh fast food as a healthier alternative to the traditional QSR offering.

“Throughout our expansion, we have stayed true to our original fresh food philosophy, and I am proud to say that our food is, and always will remain, fresh, honest and handmade,” he said.

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