45-strong QSR makes a case for its kitchen as it closes in on Cambridge

Chopstix

Fast-growing Oriental food QSR, Chopstix, is reportedly close to securing a site in Cambridge as it continues to fire up its expansion plans in the UK.

The chain currently operates 45 stores in the UK and a series of openings this year have seen it move into locations such as Dublin, Edinburgh and Stratford. It was recently voted 25th in a list of the top 50 foodservice franchises in the UK.

Chopstix has submitted an application to take over retail premises formerly occupied by Phones4U in the city’s market street, which is ideally placed to tap into the student demographic.

With a high number of tourists also attracted to the city, the group’s owners believe it could prove a profitable location.

Local officials will now decide whether to give its application the green light. There could be issues over its proposals to install a kitchen at the site, but the company is understood to have addressed this by emphasising that the necessary extraction and ventilation equipment will be deployed to ensure residents are unaffected by the noise and smell of food being prepared. The equipment will also be fitted with the necessary filters to limit odour impacts.

Although Chopstix Noodle Bar was conceived over a decade ago, it has picked up pace and rapidly expanded in the last four years. Since the first major shopping centre branch opened at Bluewater in 2010, Chopstix has established its brand within shopping centre food courts, motorway services and prominent high street locations.

The company says its success is down to blending the best of authentic Oriental fusion-inspired cuisine with casual, convenient dining at affordable prices.

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