80% of operators in catering equipment buying mode

Almost 80% of foodservice operators plan to replace catering equipment or implement maintenance plans this year, according to a survey on buying habits.

Catering equipment distributor body CEDA polled 500 operators from the public and private sector as part of research into the spending plans of the end-user market.

The study showed that the overwhelming majority of operators are in investment mode and intend to purchase new equipment this year.

It also revealed some of the key factors shaping the purchasing decisions of operators.

Around 60% of those surveyed felt that price was extremely important, but only 13% think that their brand choice is a significant factor. Pre-sale and after-sale service were noted as crucial by over 50% of the survey group, said CEDA.

The association’s director general, Adam Mason, commented: “This major piece of market research from CEDA shows that a large group of foodservice operators will commit to replacing new kitchen equipment, maintenance programmes and investing to expand their businesses this year. This is good news for our members and partners who are well placed to offer the design, specification, installation and maintenance that operators require.”

The survey also highlighted the impact that the internet and technology is having on the market.

More than 50% of those in the survey said they would go online and make a direct purchase, while almost 40% said they use ‘word of mouth’ to learn more about the foodservice sector and foodservice equipment.

“We believe it’s vital that our members maintain excellent reputations for expertise, service and ongoing support, and that they have strong routes to the end-user markets be they online or through our networks, their own sales teams or trade shows,” said Mason.




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