Star Pubs & Bars has signed off on a new pub project that represents its largest ever investment to date.
The chain, which runs 1,000 pubs across the UK, has teamed up with Public Urban Bars (P.U.B) to transform the iconic English Rose in Liverpool into a food-led pub complete with state-of-the-art kitchen.
The massive £840,000 refurbishment will see the pub renamed to CookHouse Pub & Carvery when it reopens in March 2018.
The venue will build on the success of P.U.B’s CookHouse Pub & Carvery in Prestatyn, which opened in May 2015 and has won awards for its outdoor space and family focus.
Star says the English Rose will become a “family-friendly pub serving food all day”. As well as the new kitchen, the site will include an ice cream parlour, carvery, rotisserie and coffee bar.
The pub’s opening hours will be extended and food served all day starting with breakfast. The menu will focus on delivering great quality at affordable prices with ingredients sourced locally wherever possible.
The Liverpool CookHouse Pub & Carvery is P.U.B’s seventh site and the company is looking to expand further in the North West.
Its current portfolio is an eclectic mix comprising community, town and city centre locations and including sites specialising in live music, stand-up comedy and food.
Managing director, Colin Stuart, says this breadth of operation and expertise is a benefit in their acquisition programme, giving them a wide choice of opportunities.
Having built a blueprint for success at the Cookhouse Pub & Carvery, P.U.B is also keen to roll out the brand further should the right venues become available.
“We’re not driven by GP, our aim is to keep prices reasonable without reducing quality and to quite simply exceed customer expectations in everything we provide. We believe it’s a gap in the market in the family sector,” he said.
P.U.B remains committed to leasing properties. “Freehold sites are not an option,” said Stuart. “The outlay required for prime sites is too great and we refuse to compromise on quality. Partnering with Star works well for us. Their commitment to bold investment allows us to unlock the maximum potential from previously under-performing sites.”