Ali Group brand freezes prices for UK market

Baron Host stand 2013

Cooking equipment manufacturer Baron has conducted a review of its pricing and revealed that a number of its products are actually more favourable than they were five years ago.

January tends to be the time of year when manufacturers raise their prices, but Baron claims a freeze on its prices bucks a trend in the UK.

Roger Flanagan, boss of Universal FSE, the Baron importer, even said that a recent review of prices it did against 2011 rates revealed that a large number of products were actually cheaper to buy today.

“This just goes to prove that some manufacturers like Baron do pass on the benefits of better manufacturing efficiencies, better design and better financial environments to the market place,” he said.

Flanagan added that pressure to increase prices this year has been relieved by savings in raw materials and utility costs as well as a complete factory reorganisation. Two years ago the company overhauled its entire portfolio to produce more efficient and easier-to-maintain equipment.

Baron is owned by Milan-headquartered catering equipment behemoth Ali Group and offers a wide range of prime cooking equipment.

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