Amadeus food has been appointed catering provider at the Herbert Museum and Art Gallery in Coventry, part of the Culture Coventry group of venues.
The caterer has been awarded a contract to manage the 120 seat food area within the Museum and Art Gallery – which underwent a £20m redevelopment in 2008 – by installing its new brand café concept MADE.
Securing the fixed-site is the most recent coup for Amadeus which is rapidly growing external business in 2015 and showing flexibility as contract caterers.
Director of sales at Amadeus, Chris Reynolds, who was responsible for securing the deal, stated: “This is a key contract for us in the thriving Coventry area and we are proud to be working alongside Culture Coventry.
“Working with the Herbert Museum and Art Gallery helps to strengthen the Amadeus portfolio of great visitor venues in the area which already includes the Coventry Transport Museum and Coventry Cathedral.”
Amadeus chose the MADE concept for the Herbert Museum and Art Gallery as it fits within the elasticity model of the concept ‘good, better, best’ which was developed in order to capture the widest section of purchase needs.
Gary Hall, chief executive of Culture Coventry explained: “We are thrilled to be working with Amadeus Food as they bring with them 40 years of experience as the caterers for all the NEC Group venues.
“That retail experience is invaluable and I’m looking forward to seeing the positive impact that Amadeus will have on the Herbert Museum and Art Gallery.”