Ambach makes inroads into new chain business

Maurizio Vianello, Alistair Farquhar

Catering equipment manufacturer Ambach has begun supplying heavy duty cooking suites to pub group Fuller’s in a move that it hopes could act as a springboard to working with other chain accounts.

As an approved supplier to Hilton Hotels, and having completed projects for independent restaurant groups such as Roka, Ambach is no stranger to working with multi-site customers.

But country manager, Alistair Farquhar (pictured above right), says that the partnership with Fuller’s demonstrates that it can work successfully with other types of chains that the Ali Group brand hasn’t necessarily been associated with in the past.

“One of the reasons it was integral for us to recently exhibit at the Casual Dining Show was that Fuller’s really highlighted to us that we have got a product that we can market to the casual dining sector,” he says.

“The other alternatives that are out there have been around for a long time and some of them have lost their way slightly in my opinion, so we have seen an opportunity to get into the market place with the springboard that we have with Fuller’s Brewery. You are not going to see our sort of equipment everywhere though because we don’t want to be that kind of manufacturer. We are a premium brand and we want to work with the premium operators.”

Ambach’s portfolio encompasses 700mm, 850mm and 900mm deep units and modular, bespoke modular and fully bespoke configuration options. It also recently launched two innovative new multifunction cooking systems in the UK: IQ850 for small kitchen environments and IQ900 for large-scale production.

Maurizio Vianello, managing director of Ambach (pictured above left), insists the company’s inherent focus on horizontal cooking is one of its USPs. “It’s our core competency,” he says. “We don’t make combi ovens, we don’t make refrigeration, we only do horizontal cooking and that is the reason we are one of the very few manufacturers that can do three different lines.”

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