American burger giant sinks teeth into UK market for the first time

A restaurant company behind ‘Hollywood’s favourite burger brand’ is preparing to launch in the UK and has set its sights on opening 15 sites over the next few years.

FAT Brands, parent company of Fatburger and Buffalo’s Express, has struck a franchise deal with Charlie FB Limited that will see the US formats brought to the UK.

The 15 openings that it has initially planned will be a mixture of the two brands.

The firm, which runs 300 restaurants globally, prides itself on upholding the unique culture and menu offerings crafted by founder Lovie Yancey when she launched the Fatburger brand almost 70 years ago in Southern California.

With an array of tasty add-ons and condiments to select from, each burger is grilled-to-order and topped with the freshest ingredients. Fatburger offers burgers ranging in size from Single to XXXL, that can be paired with hand-scooped milkshakes and an array of traditional American sides.

Buffalo’s Express, meanwhile, specialises in  made-to-order, boneless and bone-in chicken wings.

“We are delighted to have found the ideal partner to grow our presence in the UK, as this has been a goal of ours for some time,” said Andy Wiederhorn, CEO of FAT Brands.

“There is significant opportunity for the burger and wing industry across England, Scotland, Wales and Northern Ireland, and we feel that our co-branded Fatburger and Buffalo’s Express restaurants will resonate well with both residents and visitors alike. Like every Fatburger and Buffalo’s Express, our menu offerings and service will exude all things Americana.”

To date, the burger and chicken Companies have over 200 locations in 32 different countries with recent openings in Cairo, Beijing and Las Vegas, and development agreements in place to open 350-plus additional locations around the world in the coming years.

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