American chain fancies tilt at UK market

US sports bar chain Tilted Kilt is pressing ahead with plans to enter the UK market by making its concept available to prospective franchisees.

The company — famed for its kilt-clad waiting staff — believes there is potential to establish as many as 20 restaurants in the UK, with city-based sites high on its agenda.

It said: “The ideal franchisee will have considerable experience running a strong, marketing-orientated food related business, with access to a minimum of £630,599 capital per site. They will need an intimate knowledge of the UK market and willingness to take on a venture that requires a dedicated focus on restaurant and bar development, marketing and operations.”

Tilted Kilt currently operates more than 100 sites across the US and Canada, but now wants to take the concept global. Is sites are generally between 500 and 750 square metres, with average annual revenues of $2.2m (£1.4m). Average spend per head is $16.50 (£10.57).

Every site has at least 24 beers available on draught, authentic pub fare, and between 30-40 HDTVs showing sports channels.

Ron Lynch, president of Tilted Kilt, makes no secret of the chain’s ambitions to expand its international presence. “We aim to be the best, most respected, most recognisable, and entertaining sports pub in the world, through unrivalled service and hospitality, and after real success in the US, we’re now seeking global domination.

“Tilted Kilt offers a hugely exciting opportunity to those looking for their next franchising challenge, and we’ll provide extensive support throughout the launch process, beginning with five weeks of training at our corporate headquarters in Tempe, Arizona. We’re chomping at the bit to introduce our growing entertainment concept to sports bar fans in the UK.”




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