Tennis star Andy Murray has bought shares in expansive UK sandwich chain Tossed and is backing its plans to become a leading player in the healthy eating market.
The world number two, who is reported to have a net worth of £55m, invested in the chain through equity crowdfunding platform Seedrs.
Murray joined Seedrs’ advistory board in June and identified Tossed as one of three British businesses he wanted to back. He intends to make further investments through the site, although it is not clear if more foodservice businesses are on his agenda.
London-based Tossed has just exceeded its £750,000 target as part of its crowdfunding round and will use the investment to build on its store network. It has secured 24 stores, including 12 in London as well as Westfield and Bluewater shopping centres and six Welcome Break service stations. It is also expanding into Dubai.
Its crowdfunding campaign is the largest for a quick service restaurant chain, attracting investment from 455 individuals, including Murray. It is currently in overfunding after exceeding the £1m mark. The value of Murray’s investment has not been disclosed.
Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider”
Murray has also bought stakes in Trillenium, a leading builder of 3D virtual reality shops and The Fuel Ventures Fund, an incubation and investment hub founded by Mark Pearson of myvouchercodes.co.uk.
Murray said: “I’m excited to be investing in these driven entrepreneurs and their businesses on Seedrs. It’s important to me that I back people who I believe have the same dedication, hunger and professional standards as myself and always strive to be their best.
“The three businesses I’ve chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting. Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology.”
Murray is the first major public figure to team up with an equity crowdfunding platform in this way. The partnership adds to his off-court interests, which also include his management company, 77, and luxury Scottish hotel, Cromlix.
Jeff Lynn, CEO and co-founder of Seedrs, said: “It’s great to see Andy already taking such an active interest in the businesses on Seedrs. The fact he has decided to make multiple investments in hungry entrepreneurs shows his commitment to building a dynamic portfolio of early-stage businesses.”
You can read more about Tossed’s crowdfunding efforts and market strategy here.