Arena rebuild drives further kitchen spend

La Tasca Birmingham

Two new food and beverage outlets, La Tasca and Costa Coffee, have been announced as the latest occupiers of the new retail units incorporated into the newly refurbished Barclaycard Arena in Birmingham.

Five new retail units were added along the canal side of the arena as part of the £26m redevelopment to increase the catering offering for visitors as well as creating a link between the venue and city centre for passers-by.

Spanish restaurant chain, La Tasca, opened its doors earlier this week and will provide Spanish hospitality and cuisine in what will be their only restaurant in Birmingham.

FEJ visited the site last week during the fit-out out of the kitchen, which features a bespoke paella induction holding unit that La Tasca is introducing for the first time.

The tapas restaurant is the second restaurant to open at the Barclaycard Arena alongside Ed’s Easy Diner who launched in December.

Costa Coffee, meanwhile, who will occupy a unit of just over 1,700 square feet after taking a lease at the site.

George Abuaita, spokesperson for the Costa Coffee franchise, said the new store would open at the end of March.

“As with all of our new store openings, we will do all that we can to integrate ourselves with the local community, getting involved with the events at the arena and providing the store as an attractive and popular social meeting place.”

Phil Mead, managing director of arenas at the NEC Group, said: “It’s fantastic to be able to add well known and established brands, La Tasca and Costa Coffee, as tenants to the Barclaycard Arena.

“Their decision to locate their new businesses here reflects the transformation of the Arena and the ambition we have to regenerate the canal side as a vibrant destination for eating, drinking and dining out.”

The Barclaycard Arena, formerly the NIA, was officially launched at the end of 2014 following its redevelopment.

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