Artisan pizza franchise specs Wood Stone as it arrives in UK

Wood Stone installation

A US franchise that offers a different twist on pizza-making has opened what is expected to be the first of dozens of sites in the UK.

Project Pie unveiled its maiden UK site in Dundee at the weekend and has indicated that it is targeting 60 branches over the next decade.

The brand has spent the last few weeks getting the Dundee site ready, with a Wood Stone stone-hearth pizza oven (pictured above going into the site) installed as the centrepiece of the restaurant.

Customers are given the freedom to select the exact base and toppings they want, with the chain promising a turnaround time of less than four minutes. All pizzas are one price regardless of how many toppings are added.

Project Pie was set up by owner James Markham, who got tired of eating bad pizza and thought the quality offerings on the market cost too much. He set about trying to create a fast casual, custom pizza restaurant.

The UK business will be spearheaded by John and Susan Canavan as well as Niall Howard, formerly CEO of Hakkasan Group.

“This will certainly shake things up in the pizza industry in the UK and beyond. The brand’s cheekiness and youthfulness will certainly cater to the millennial who wants their pizza their own way,” said Howard.

UK management said that Dundee had been chosen as the location of its first site due to the regeneration taking place in the city and the proximity to students and city centre visitors.

See a video of the Dundee site being fitted ahead of its opening below.

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