Augmented reality gives catering equipment buyers new power

Innoeye app

Foodservice operators will soon be able to view the inner workings of the latest refrigeration equipment without even having to step into a showroom or test kitchen thanks to new smartphone technology.

Foster Refrigerator revealed this morning that it has launched an augmented reality smartphone app that will offer buyers a 360-degree view of its flagship +stayclear condenser, allowing them to see a detailed version of the product and its features.

In what it claims is an “industry first”, Foster said the ‘innoeye’ tool would give operators instant product insight in an engaging and flexible way.

Using the camera on an Android or Apple device, the app allows the user to direct it at a specified target, such as the inside cover of the Foster Refrigerator price list, which brings up a realistic projection of the +stayclear condenser onto the screen.

The app allows the user to view a range of things, including product information and animations to get an in-depth look at the features and workings on the +stayclear condenser.

A split screen function on the app allows side-by-side comparison of airflow in a traditional condenser, along-side the +stayclear condenser, giving clear comparisons before people make a purchase.

Roy Marsden, product manager at Foster Refrigerator, said: “Being the first in the refrigeration sector to launch an augmented reality app like innoeye is a great achievement for us as a company, and further cements our position as leading innovator in the industry. The app has been designed to help our sales team and dealers in bringing to life the features of our products. They can see first-hand the effect that the technology can have on the performance of their equipment and ultimately their overall kitchen.

“Having a tool like this to easily take to our customers allows us to show in detail the inner workings of our products and the technology behind them. It’s all done in a fresh and interesting way that we just wouldn’t be able to do by transporting a real-life model of the condenser to customers.”

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