Hobart has announced that it is phasing out its BarAid warewashing brand and replacing it with a new range of machines under the Ecomax Plus monker.
BarAid is Hobart’s mid-range offering of dishwashing and glasswashing equipment, available only through distributor partners.
The Ecomax Plus series will include five main lines of equipment: a compact glasswasher, glasswasher/undercounter, hood-type and rack conveyor.
Hobart expects the move to provide clearer lines of range differentiation for the market. Ecomax Plus will fit in between its entry level Ecomax brand and its high-end Profi and Premax machines.
The Ecomax brand is already well known in the market and has been sold in the UK for more than 12 years.
Tim Bender, UK sales director – warewashing at Hobart UK, said: “Created in 2003, the Ecomax brand has grown in reputation, both in the UK and Europe, becoming synonymous with German build quality, ease of use, reliability and, most importantly, affordability. A more than worthy successor to BarAid, Ecomax Plus provides an easily recognised mid-tier solution for every market under the Ecomax umbrella.”