Baron importer gives full control of sales duties to new director

Tony Aris, sales director

Universal Foodservice Equipment, the UK importer of the Baron cooking equipment brand, has bolstered its UK team with the appointment of Antony ‘Tony’ Aris as its new sales director.

Aris has worked in the catering equipment industry all his career and is an experienced director, manager and sales manager with an in-depth knowledge of the market.

He previously spent three years at Atosa Catering Equipment, including the last 18 months as general manager, which he joined from SIRA Catering Services. Prior to that he worked for Anchor Food Service Equipment and Gardiner Wilkinson.

Aris’ role at Universal will be to work with distributors and consultants as the company bids to increase sales of its cooking equipment in the UK.

Roger Flanagan, managing director of Universal, said: “Tony is just the person we have been looking for and his knowledge of design and project management fits perfectly with our own aspirations. From our very first meet many years ago and again recently, it was obvious that Tony and I would be a really good fit. Tony will have full control of sales matters and I look forward to a successful future with him in Universal”

Baron is manufactured by Ali Group, the Milan-headquartered catering equipment group.

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