Caterer plans £70,000 bespoke kitchen spend

Waiters serving food

Buffet catering firm Benons Catering has announced a new rebranding programme including a new online ordering service and plans to launch a £70,000 bespoke catering kitchen in Manchester city centre.

The firm, which caters to both the corporate and private markets has recently witnessed an increase in demand and the new custom kitchen will enable the company to cater for the wider North West, Lancashire and West Yorkshire areas.

The company also plans to widen its menu offerings to include a wider fresh and seasonal menu in addition to introducing marquee and catering equipment hire services and creating bespoke wedding cakes.

Benons Catering CEO, Emma Jayne, said: “After 10 years in catering, the last year has seen some particularly good and increasing demand of our catering services but most notably in the months October to December.

“As this looks set to further increase, we’ve secured funding which means that we can now invest in the much needed company rebranding process, our customer ordering processes, invest in new staff recruitment and training as well as firming up plans for a new bespoke commercial kitchen”.

“Corporate and Private Buffet catering services are particularly archaic to arrange mainly having to rely on online quoting services for multiple quotes on several aspects of event catering often disjointed. This can sometimes mean customers arranging a Marquee, catering equipment hire and buffet catering from separate companies costing more in money and time. Now this is set to change for North West customers as all this is brought under one roof.

Benons Catering’s new online platform will be mobile friendly and will include new tools that will make the marquee and catering equipment hire straightforward, re-orders will be more efficient and there are plans for a party planning option: “We’re working hard to help both our new and existing customers save money and time”, Emma continued, “Our new kitchen will especially enable us to deliver more of our same or next day catering services which has seen the steepest demand”.

All existing buffet services offered by Benons Catering for corporate, private and wedding catering will continue to be available.

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