‘Best-selling’ utensil from Michelin star chef targets UK kitchens

Hackit utensil

The celebrity Scandinavian chef behind Norway’s “best-selling kitchen utensil” is bringing the product to the UK and will aim to supply it into commercial kitchens.

The Hackit is a simple tool that quickly and easily breaks up mincemeat as well as effectively chops, mashes, crunches and mixes foods for easy meal preparation. Erling Sundal

Its creator, Erling Sundal, a Michelin star chef, has already sold a million units in Norway even though the country only has a population of 4.5 million people.

Hackit will initially be launched to consumers at the forthcoming Exclusively Housewares Show and while this remains its core customer base, its UK distributor 2Tech confirmed to FEJ that it has plans to target commercial kitchens.

Mr Sundal said: “Even for a cooking professional, the Hackit is a very useful tool. It’s one of those products that you don’t realise how much you needed it until you try it! We recently launched in Australia too and again it has proved tremendously popular selling over 50,000 Hackits in the first four months. Now we are taking the Hackit to the world and we are confident that the UK will become one of our biggest markets.”

The Hackit is available in a variety of colours, is Food Safety Tested, can withstand heat of up to 210°C and can be cleaned in a dishwasher.

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