Bidvest calls on catering operators to be equipped for shift in seasonal trends

BBQ grill

Catering equipment provider Bidvest Foodservice has unveiled its seasonal summer range of innovative menus, which includes a wide selection of new items from the Bidvest Foodservice Own Brand portfolio alongside popular branded items.

Using market research and insights as a base, the Bidvest Foodservice Create Summer range provides hospitality and foodservice operators with everything they need to develop their seasonal offering.

The “easy-to-shop” solution is aimed at those looking for convenience and variety. The light breakfast options, fresh meats for BBQs and refreshing summer drinks, snack items, delicious desserts, outdoor cooking equipment, crockery and glassware are available to purchase online or from the printed brochures.

Summer is a time which is associated with alfresco dining and for many operators this means utilising outdoor space for BBQ’s and expanding on their menu choices.  According to research, British consumers are becoming more adventurous and are looking for hotter, spicier flavoured meats.

Gail Bridgeman, Bidvest Foodservice campaign and activation manager, commented on the Create Summer campaign and said operators needed to ensure they have the right range of food supplies and catering equipment to support consumers’ seasonal tastes.

“Summertime is all about social meal occasions, whether that’s outdoor eating, afternoon tea, buffets, or sharing a dessert whilst enjoying summer events such as bank holidays, sporting events, or the Queen’s birthday, there are a number of different options for operators to consider.

“The Create Summer range has been developed to help those in charge of purchasing to select the right items to suit their business’ needs, so whether you’re looking for menu inspiration, delicious recipes or innovative new ideas and products, we’re here to help our customers create summer their way.

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