British bar equipment manufacturer, Bonzer, has teamed up with several craft spirit producers to promote a new range of bar tools that will be used to serve their premium products.
Craft spirits have emerged as a hot trend for bars in the past year, riding on the back of successes in independent British beers and ciders.
Bonzer wants to be aligned with the movement, which is why it invited top executives from Half Hitch Gin, Vestal Vodka, East London Liquor Company and Kamm & Sons to be part of its latest promotional photo shoot.
Bonzer sells everything from blenders and juicers to cocktail shakers and ice cream makers.
Kat Cooper, project director for the campaign, says that the craft spirit makers share the same passion for innovation and style as Bonzer. “We were very conscious that we wanted to work with some established craft spirit producers who are respected within the industry and which have a taste for style and quality in the same way as Bonzer. The spirit brands we worked with were certainly on our wish list and we were delighted that all were able to align themselves with the Bonzer brand.”