BRITA bags contract to supply 6,000 filters to buying consortium

Miles Dawson, Brita Professional

BRITA Professional has announced that it has won the contract to supply over 6,000 of its Purity C filters annually to The Cover Group, a UK-wide buying consortium comprised of 18 independent vending operators.

The three-year contract will see the company provide its Purity C150, C300 and C500 filters. The filters will be installed on hot beverage vending machines across the UK.

Chris Skipper, technical & operations director, NVCS on behalf of The Cover Group, said: “As a company we embrace the latest technologies and innovations to ensure we work as efficiently as possible and deliver outstanding value for money for our customers. We chose to work with BRITA because the Purity C range is the best on the market with a strong recognisable brand and product to match. BRITA also offers a complete commercial solution with a proven sustainability record that complements our work.”

The bypass on the BRITA filter is set to match the composition of local water which varies depending on where you are in the UK. It creates the optimum balance of minerals and level of carbonate hardness in the filtered water to protect machines and enhance taste. Once in place, the BRITA standard filter head means it only takes seconds to replace the filter cartridge – which is 100% recyclable – when it’s time for an exchange.

Miles Dawson, sales director, BRITA Professional (pictured), commented: “Our Purity C filters have been designed for high frequency hot beverage drinking and are perfect for vending machines. It’s great our product innovations backed by a comprehensive service team have been recognised with this contract and we look forward to working closely with The Cover Group.

“Ensuring vending machines have proper filtration is vital because untreated water makes them susceptible to scale. Water also impacts on the flavour, taste and aroma of a hot drink. Using the Purity C filter will enable the Cover Group to serve consistent hot and cold drinks across its estate and protect equipment from breakdowns.”

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