Water filter specialist Brita Professional has launched a new business toolkit for coffee shops and budding start-ups.
Aimed at those looking to set-up a new coffee shop, as well as owners of established outlets, the downloadable ‘Better with BRITA’ toolkit provides insight and tips to help accelerate business and profitability, and meet the growing demands of consumers.
The guide features chapters on the UK’s coffee market, how to create a winning coffee and food offer, practical recommendations on equipment and its maintenance, and the importance water filtration plays in the delivery of quality hot beverages.
It also covers legislation, promoting business through PR, marketing and social media, the importance of staff training and education.
Miles Dawson, sales director of Brita Professional, says: “Our easy to use toolkit is packed with useful insight and information to help independents and new start-ups stay a step ahead of the competition, as well as containing plenty of ‘food for thought’ tips to make their business more profitable.”
The ‘Better with BRITA’ toolkit will be updated throughout the year with the latest coffee market insight, food and drink trends and guest chapters from leading coffee industry experts.
The guide can be downloaded here.