It’s best known for its luxury bags and scarves — but fashion giant Burberry is now hoping to carve out a new revenue stream from foodservice.
The company has installed an all-day café at its flagship Regent Street store in London, and hopes to tempt shoppers and passers-by with a menu of British classics.
The café has been created following a large expansion of the store earlier this year. It will offer everything from afternoon tea to lobster with chips, seven days a week.
Burberry opened the Regent Street store three years ago, but only through expanding the site has it been possible to accommodate a kitchen and restaurant.
The store has previously been able to provide food and drink, but never a permanent restaurant.