Thai restaurant group Busaba has opened its latest casual dining concept in London’s Oxford Circus.
Launched in Eastcastle Street, the restaurant is the first of a new generation of the ‘classic Busaba’ concept featuring an evolved ‘Bangkok Thai’ brand proposition and interior design.
The 180-cover restaurant is the group’s 15th location and offers the brand’s “unique sensory experience” through the flavours, aromas and buzz of modern Bangkok.
The interior has evolved to reflect present day urban Bangkok with all its diversity and creativity. Described as Asia’s new metropolis of cool, Busaba have brought this to life via an an exclusive collaboration with two of Bangkok’s most recognisable street artists, Alex Face and Rukkit.
Their graphic street art is displayed within the restaurant and on the menus alongside images of Bangkok and art from throughout the city.
Additional features include the temple wall with gold, brass, timber and Thai brickwork, alongside a new kitchen pantry and feature bar.
As well as the classic Busaba square communal tables, guests can choose to dine in spaces created for singles and couples at the concertina windows or on high tables near the bar.
Executive chef, Jude Sangsida, has created a new menu with the addition of a Bangkok Char-grill category containing dishes such as Isaan style chicken grilled over charcoals, and a new ‘Best of Busaba’ set-menu, giving diners the chance to sample Busaba’s most popular dishes.
Jason Myers, CEO of Busaba, said: “The first Busaba opened just a stone’s throw away from Oxford Circus on Soho’s Wardour Street and remains one of our busiest restaurant with queues today 17 years later. We’re thrilled that there continues to be growing demand for Busaba’s unique Thai food and hospitality offer, allowing us to open a brand new flagship West End restaurant in Eastcastle Street.”
The restaurant is open from lunch through to dinner, and Busaba said it expects an average spend of below £20 per person.