Suppliers and contractors working for hamburger chain Byron could be in for a busy time ahead after it was reported that the company plans to continue its expansion at a rate of almost one restaurant a month.
Accounts filed at Companies House show the brand believes that the best way of competing in a crowded market is to further bulk up its estate.
It revealed that it plans to open 10 sites every year for the “foreseeable future” after sales over the past 12 months shot up by a third to £55m.
The group currently has around 50 restaurants and hopes to expand outside of London. Almost half of its most recent openings have been elsewhere in the country.
The chain remains confident that its proposition is strong enough to withstand the challenges of its rivals.
“The UK casual dining market and in particular the premium hamburger segment in which the company operates is becoming increasingly competitive through the introduction of new entrants as well as the expansion of established players.
“The directors believe that the quality of Byron’s offer sets it apart from the competition and will ensure that with continued focus the company will perform well and meet its growth objectives,” it said.