Bosses at Byron Hamburger believe the “quality” of the chain’s offer will set it apart from competition in the face of growing competition in the premium burger sector.
The field in which Byron has made its name is getting “increasingly competitive”, with the introduction of new entrants and the expansion of established players leaving the market crowded.
Byron opened 13 new stores lasts year and now operates 65 restaurants in the UK. After growing sales to more than £80m for the 12 months to 26 June 2016, the firm is confident that it has what it takes to defend its position.
“The directors believe that the quality of Byron’s offer sets it apart from the competition and will ensure that with continued focus the company will perform well and meet its growth objectives,” they commented.
One of the biggest challenges for the business is that the competitive nature of the UK property market has impacted the availability and cost of suitable site locations.
However, Byron believes the strength of its brand, and the robust financial position of the company and the Hellespont Group, which owns the business, puts it in a strong position to capitalise on opportunities to secure the best available new restaurant space.
Byron did not say how many restaurants it intends to open this year but confirmed that the strategy does involve rolling out further restaurants for the foreseeable future and growing national brand awareness of the chain.