Caffeine simplifies equipment specification with demo coffee shop

Caffeine demo coffee shop

Coffee equipment specialist Caffeine Ltd has opened a demo coffee shop at its HQ so that operators can test out the latest range of machines in a live environment.

The site contains an array of machines and will help operators get to grips with the different features available on today’s systems as well free training and advice on specifying the right machine for a particular operation.

“There’s nothing like hands-on experience to tell you which coffee machine is going to be right for your operation,” said Justin Stockwell, managing director of the Welwyn Garden City-based business.

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“We go to so many places where the wrong machine has been selected – too big, too small, too many bells and whistles or, occasionally, not enough. Customers can come here and try out all sorts of different types of machines and see which is going to suit them best.”

The demo coffee shop has a variety of different machines, large and small, ready to operate. The traditional units are manufactured by Conti, the bean-to-cup models are Schaerers, plus there’s a selection of coffee grinders and other ancillary equipment.

“For example, most pubs and bars will want a relatively small model.  There’s no point in having a four-group traditional machine – it’ll take up valuable space and won’t be working efficiently.  Depending on how skilled the staff are, a small bean-to-cup or a two-group traditional unit will do the job perfectly saving you space and money.”

The demo coffee shop has room for up to 12 trainees comfortably, plus there are seating areas for discussion and advice. Training is delivered by expert baristas and covers everything from key coffee parameters (temperature, brew rate, grind size and extraction time) to milk stretching and latte art.

Stockwell insists the company is determined to offer a level of training that truly benefits operators. “There are so many bad practices out there. Increasingly there are poorly trained people serving coffee who really don’t know their latte from their flat white. We want to change that, right here.”

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