The Association of Licensed Multiple Retailers (ALMR) claims that calorie labelling delays in the US demonstrate the difficulties of implementation such an initiative in the industry.
Chief executive, Kate Nicholls, insists the hold-up in enforcing menu labelling across the Atlantic are a reflection of the many pitfalls involved in introducing a “well-intentioned but ultimately flawed policy”.
The rules were originally passed in 2010 and require companies with more than 20 outlets serving prepared food to include calorie labelling on their menus, boards and displays.
But after a long wait for the actual rules to emerge, and two delays in implementation, a third deadline has been imposed.
“This is a clear demonstration of the difficulties in implementing calorie labelling in a manner that is both fair to retailers and true to the intent of the law,” argues Nicholls. “Whilst well-meaning, the policy is ultimately flawed and looks to be unworkable in any equitable manner.”
The ALMR’s membership – pub, club, bar and casual dining operators – collectively run 22,000 outlets and employ more than 650,000 employees.