Carluccio’s is to open its first Italian restaurant and food shop in a UK hotel this month.
The 5,000 square foot site will be located on the ground floor of the 304-bedroom London Marriott Regents Park hotel.
The restaurant will have its own entrance on Adelaide Road for non-hotel guests accessing it from the street.
Carluccio’s said the 200-cover restaurant will feature a full aperitivo and espresso bar, outdoor terrace, retail area and deli.
Neil Wickers, CEO of Carluccio’s, said the launch marked a significant diversification in its opening strategy.
“This is our first venture with Marriott and we are extremely excited to be opening our first Carluccio’s in a hotel with this forward-thinking group. Our all-day trading format is particularly suited to a hotel operation where breakfast and impromptu dining are an integral part of the hotel guest offer.”
The deal with Marriott Hotels comes just a month after Carluccio’s expanded its business by rolling out a new grab and go concept called Via Carluccio’s.
Carluccio’s operates 115 restaurants in the UK.