Cater-Bake UK has been signed as the official UK agent for Italian manufacturer Fimar.
Previously one of a number of UK companies that imported directly from the Italian giant, the new deal sees them become the sole importer and official representative of the brand in the UK.
Fimar is famous for its mixing and rolling machines designed for the pizza industry, but produce a wide range of other equipment including immersion stick blenders, pizza ovens, pasta makers and sheeters, veg preps, cooked meat slicers, chargrill and juice bar equipment.
Cater-Bake’s head of sales Steven Lilley says the next task is to grow a nationwide network of dealers to provide robust customer service to all Foodservice customers.
“Now that Fimar have selected us as the sole UK importer, it allows us to push towards creating a structured dealer network to give the brand a stable and consistent representation across the country, which will aid us to further grow both brand awareness and the range of Fimar equipment that’s coming into the UK market,” he said.