A global hospitality and foodservice specialist has expanded its footprint in the UK by securing a bumper contract with an award-winning venue.
Delaware North has announced that it has entered into a 20-year partnership deal with Ricoh Arena, the Coventry-based centre for exhibitions, conferences and sporting events. The venue, which sees approximately 1.6 million annual visitors, currently houses Premiership rugby team, the Wasps, Wasps Netball and Coventry City Football Club.
The joint-venture, which ‘cements’ Delaware North’s status as one of the biggest players within the UK’s sporting venue hospitality sector, will see Delaware provide content as well as catering. The company, which boasts a variety of links with sport leagues, including the NFL and MLB, is looking to bring events to the Coventry arena.
Delaware North UK managing director, Doug Tetley, said: “The Ricoh Arena is and innovator in the world of business, entertainment and sports. Delaware North is an innovator in hospitality and catering services. We have spent a considerable amount of time and effort looking at ‘What’s Next’, best referenced in the publication of our two report on the future of sports.
“We’re in growth mode in the UK, with strong financial backing from our US-parent company. I have an immensely experienced senior leadership team in place and we’re hungry to grow our business.”
Nick Eastwood, chief executive of the Wasp Group, added: “This is a landmark deal Wasps Group and the start of a long relationship with Delaware North who have shown enormous confidence in both the Ricoh Arena and the quality of the region’s staff.”