Catering equipment supplier prepares for new identity

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Bidvest Foodservice’s catering equipment supply division has begun communicating to customers its intention to rebrand the business over the coming weeks.

From 1 July, 3663 Catering Equipment, as it is know now, will change its trading name to ‘Bidvest Catering Equipment’, while its specialist kitchen design service will be re-named ‘Bidvest Hospitality Design’.

The company said the changes, which also include a new logo, are in line with the recent announcement of changes to its parent company, which is updating its name to Bidvest Foodservice.

Both Bidvest Catering Equipment and Bidvest Hospitality Design will continue to be run as independent specialist businesses.

In a statement on its website, it told customers: “Our new name reflects the Bidvest group’s long-term commitment to driving leadership and innovation within the hospitality sector. Working as part of the extended Bidvest family we are able to access best practice from around the world and use this to better help you to grow.”

In line with the July name change, its website will be fully rebranded with a new address www.bidvestcateringequipment.com and all its email contact details will change to @bidvest.co.uk.

“Rest assured these changes do not affect any of our terms and conditions,” it stated. “This is simply a change of our trading name and branding. Our registered company details remain the same.”

3663 Catering Equipment is a leading supplier of light and heavy duty kitchen equipment to chain such as Pizza Express, Ask and Zizzi.

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