CESA guidebook maps route to the right kit for equipment buyers

CESA Innovation Zone, Hospitality Show

Trade association CESA is launching a special ‘New Product Guide’ to help equipment buyers find new launches and latest energy-saving technologies at Hotelympia.

The publication includes names like BGL Rieber, Gram, Hobart, Victor, Williams and Winterhalter, and is designed to ensure visitors to the show can pinpoint specific types of appliances.

As well as listing new models it highlights three characteristics – energy saving, water saving and labour saving – along with each design’s key features and benefits.

The guide also lists other information that may affect the buying decision, such as the suppliers’ accreditations and where their manufacturing is based.

“New products are a key attraction for visitors to the show,” says Keith Warren, director of CESA. “We asked members who are launching models to supply the information in an easy to assimilate format. That’s made the guide a quick and efficient source of data, so it should help generate interest and sales at Hotelympia.”

Free copies of the Guide will be available from the CESA stand, 4270, at Hotelympia, or they can be supplied on request by post. The Guide can also be downloaded as a PDF here.

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