Chain deploys equipment to print customer selfies on coffee

Coffee art print

A London-based chain of tea rooms has become the first in the UK and Europe to offer what it is dubbing the “Selfieccino”, a cappuccino with the customer’s selfie printed on it using futuristic printing technology.

The Tea Terrace, which owns three tea rooms at the House of Fraser department stores in London Oxford Street, London Victoria Street and Guilford, is using a system that scans the selfie and injects edible food colouring into the froth to print the image.

Ehab Shouly, managing director of The Tea Terrace, said: “We are proud to be introducing something quite unique to the UK market. It’s the first time people will be able to print their selfie, or any image, on their cappuccino.”

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Customers simply take a selfie and then send it via a messaging app to the barista at The Tea Terrace who will then prepare a delicious frothy cappuccino as they would normally do.

The barista then puts the mug of cappuccino under the high-tech printer, which prints the selfie on to the froth in less than 30 seconds.

“The likeness and accuracy of the image is amazing. And it still looks like what is known among coffee lovers as ‘barista art’, which is when a barista spends time creating a likeness of a customer on the froth manually. The problem with barista art is that by the time it’s done, the cappuccino’s gone cold,” Shouly said.

He added that the Selfieccino takes the customer experience one step further.

“For us, today’s dining experience is no longer just about having great food and drink. It’s all about differentiation and about creating unique experiences that our customers can document on social media. Our research shows that restaurants today have the highest share of photos posted on social media,” he added.

The Tea Terrace plans to expand on its proprietary Selfieccino name. It has registered the domain names www.Selfieccinos.com and www.Selfieccinos.co.uk and plans to create a website where customers can post photos of themselves with their selfie coffees.

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