Chain takes punt on new kitchen suppliers for prime London site

Ca'puccino Tottenham Court Road

Upmarket café chain Ca’puccino is closely monitoring how the kitchen at its latest Central London site performs after bringing in several key items of equipment that it has never used before to complete the project.

With the company keen to maximise front-of-house space at the 110-cover Tottenham Court Road restaurant, Ca’Puccino has partnered with some of its core suppliers, including Electrolux and Cimbali, to create a kitchen capable of meeting the demands of such a busy location.

But it has also taken the opportunity to bring in a selection of new brands that it believes can offer something unique to its business.

One of those is Britannia Kitchen Ventilation, which has provided its Refresh ventilation system, a self-contained apparatus that needs no direct ductwork connections to the atmosphere.

Mercedes Prioletta, project manager UK at Ca’puccino, says it is this kind of innovation that is ideal for the profile of the site.

“We selected the product for its functionality because it can deliver in a small space what we requested for the ventilation and for the licence we have and the restrictions imposed by the landlord,” she explains.

Other new kit that the chain has embraced includes a commercial food warmer from Thermodyne, which offers it the ability to cook and hold a wide variety of food products, and a ventless, fully-enclosed automated deep frying system from Autofry.

“Both of those deliver the products to our standards in a very small space and the chefs are very happy with them,” says Prioletta. “We had meetings with the manufacturers and undertook training and felt they were spot on for this site and our menu. If they prove successful in this location, we will look at other stores.”

Ca’puccino looks certain to open more sites in the UK, although it remains choosy over potential locations in keeping with the values of the brand. Its first ever site in its native Italy was located in a designer outlet mall and the company hasn’t strayed too far from those kinds of surroundings in the intervening years.

High profile sites in the UK include Harrods, the King’s Road and Heathrow Terminal 2.

Anna Murashka, sales and marketing manager, admits that any future openings are likely to follow the pattern that has served it well up to now.

“We are looking to expand in both Italy and the UK, but we can’t reveal anything else beyond the Tottenham Court Road store at this stage,” she says. “There are some locations that are interesting for us, such as outlet malls or airports, and if the right location came up outside of London we would definitely consider it but at the moment London is the focus. We will never be a Prêt that is on every corner; Ca’puccino is more of a treat for customers to come to, it is quite destination-led.”

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