Coffee chain boosted by Virgin Trains retail deal

Caffé Nero has bolstered its business in the UK market by inking a sales partnership with Virgin Trains.

The chain’s new bespoke Aroma coffee blend will now be available across Virgin Trains’ Pendolino and Voyager fleets after the rail firm decided to revamp its onboard coffee offer.

Through its onboard retail shops, Virgin sells 900,000 cups of coffee annually across 300 daily services.

Each shop is equipped with a premium bean to cup espresso machine to ensure each freshly brewed coffee sold is of the highest quality. Virgin Trains staff members have also been trained at the Roaster owned by Caffè Nero to study coffee making skills and learn about the harvesting, processing and blending that makes for the perfect cup.

Simon Thomas, head of business development at Caffè Nero, said: “Partnering with Virgin Trains is a really exciting move for us and it’s brilliant to be able to demonstrate our coffee roasting credentials. We’re passionate about ensuring coffee fans have access to the best blends and we hope travellers enjoy drinking the ‘Aroma by Nero Roasting Company’ on-the-go.”

Amanda Smit, head of catering at Virgin Trains said: “Virgin Trains is a company that prides itself on giving the very best to our customers, which is why we’ve decided to partner with the ‘Nero Roasting Company’ and introduce its Aroma blend. We don’t think coffee fans should ever have to compromise on quality because they’re on the move and we’re confident that it’s one of the best cups of coffee out there.”

Caffè Nero Group is a family-owned European coffee house group with around 650 stores in the UK, Ireland, Poland, Cyprus, Turkey, the UAE and most recently the US. It opened its first branch in 1997.




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