Smeg has ridden to the rescue of a coffee shop franchise whose warewashing costs were spiralling out of control due to maintenance issues.
Esquires Coffee recently undertook a refurbishment of its site in Harrow, but one of owner Taz Patel’s biggest headaches was getting the warewashing set-up right. The existing dishwasher supplied by another brand leaked and needed a number of expensive parts replacing, which was prohibitive to the business.
Having used Smeg’s domestic appliances in her kitchen at home and been impressed with the products’ reliability and sustainability, she decided to see if the brand had a commercial equipment offering, which led her to contact its Foodservice Solutions division.
Smeg carried out a full site survey and installed a newly-launched CW522D twin rack under counter dishwasher through Uxbridge-based dealer First Choice Marshalls.
Patel said: “We have a relaxed environment which is stylish but reflects the artisanal approach to the food and drink we serve. That said we have really busy periods where lots of cups, saucers and side plates need to be washed quickly and very effectively. The Smeg fits perfectly into our kitchen space and easily handles the spikes in trade we experience during lunch times and weekends.”
The Smeg CW522D machine fitted the customer’s brief because the items being washed were predominantly cups, saucers and side plates. The CW522D gives it the ability to double its wash capacity during busier periods.
This has also improved the ability for staff to keep the wash-up area clearer as it could be viewed from the landing of the upper floors of the shopping centre in which the store is based.