Buyers and specifiers of catering equipment planning to visit the Commercial Kitchen show next month can look forward to an exhibition where the entire onus is on kitchen innovation, organisers of the show say.
Diversified Communications, which is best known in the industry for running the successful Casual Dining and Lunch! shows in London, said that unlike its existing formats, which tend to blend equipment with food and drink, Commercial Kitchen is purely about the hardware.
Around 80 manufacturers are lined up to exhibit at the show, and group event director, Chris Brazier, told FEJ: “Buying equipment is a very different buying decision and requires a different mindset and approach than buying food produce. For starters, one tends to be a capital investment, whereas the other is operational. Fitting out a commercial kitchen can also be a big investment, so it makes sense for buyers to have the opportunity to attend a dedicated show, where they can compare products and see the latest innovations, to make sure they specify the most cost-effective equipment for their kitchens which meets their specific catering needs.”
Brazier told FEJ that the two-day event, which kicks off at the Birmingham NEC on June 7, was the culmination of more than two years of conversations with key suppliers and buyers about creating a single, all-inclusive annual showcase for the industry.
He says Commercial Kitchen will deliver a focused environment dedicated to equipment. “I think what people look for in a trade show is a great, relaxed, enjoyable and focused environment. It’s no longer about the number of stands but the relevance. Similarly, the days when a show’s success was measured in numbers of attendees are well and truly over – these days it’s all about relevance, quality and return on investment. We also have some great seminars in the Keynote Theatre, entertainment and lots of meeting areas for people to network and do business.
The full interview with Chris Brazier appears in the July issue of Foodservice Equipment Journal. Download the digital edition for free HERE.