A restaurateur has revealed how investing in a conveyor oven and takeaway window at a London site has boosted business in the face of the growing threat of grab-and-go burger outlets.
Chris Galvin, who co-owns Galvin Restaurants along with his brother, said that the growing grab-and-go market in Spitalfields, London, was damaging business at its ‘pub deluxe’, Galvin HOP.
In response, Galvin applied for permission to install a takeaway window at the pub and invested in an Ovention Matchbox 360 oven to cook hot dogs well enough to compete with the quick service burger outlets in the area.
“The machine will cook a hot dog beautifully in no time, I defy any chef to do better,” Galvin commented.
The front-of-house, purpose-built and self-contained hot dog workstation incorporates the Ovention oven and has a capacity to cook up to eight hot dogs at a time in two-and-a-half minutes.
Ovention claims the oven delivers over twice the volume of hot air and better air concentration than conventional conveyor ovens.
Galvin, who was speaking at the recent Pub 17 show, decided to diversify Galvin HOP late last year and said that the deluxe hot dogs have proved remarkably popular, helping business during the day when consumers don’t have enough time for a sit-down meal.
Commenting on his decision, Galvin said: “I love Alsasce and I love choucroute so we cooked a big choucroute and we asked our butcher how do we get all this into a hotdog? It took about six months to eventually get there and then we did some brand alignment. We worked with My Mustard who have got a beautiful mustard boutique opposite Burlington Arcade and we invested in a mustard pump.”