Cost, convenience and choice play pivotal role in attracting Brits to dine

Value for money, convenience and healthy choices have become crucial for attracting British customers, says new research from one of the UK’s largest food wholesalers, Bidfood.

Bidfood’s consumer views study has unveiled that Brits are eating out less frequently than last year, with 45% actively reducing their leisure spending.

According to the report, a range of social and economic trends are playing an intrinsic role in how the public are spending.

The report sheds light on how dining operators can stand-out in a saturated and intensely competitive market and outlined dining essentials for the current UK market.

Its research identified that 28% of consumers want smaller portions of British classics at cheaper prices, while 25% of customers are looking for dining outlets that offer takeaway options at a cost that’s less than dining in.

One in five people want menu choices that meet their healthy eating goals and the same amount actively look for something different when eating out.

It also suggests that flexibility is key, with 14% of consumers looking for menus available at all times of the day.

Lucy Pedrick, insights manager at Bidfood, said: “Our aim was to uncover restaurant must-haves, as rated by diners, to help operators attract footfall and ensure their business is future fit in such a competitive market.”

She added: “Without a doubt, the biggest deal breaker for consumers today has to be the cost of eating out. With decreased disposable income to contend with, people are looking for extra value for money and certainly don’t want their food going to waste and that’s why smaller portions and discounts on takeaway options ranked among the highest in our survey.”

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