Costa debuts new ‘oven fresh’ foodservice concept

Costa Central London 2

Costa has launched a new food-led retail proposition after bringing in the UK arm of French engineering specialist Artelia to project manage the venture.

The new Costa Fresco café based in Central London will offer ‘oven fresh’ food including handcrafted ciabattas, pastries, cookies and flatbreads to appeal to the casual dining trend.

The store design features designated zones for showcasing freshly-baked food prominently. Staff will bake and serve a new food menu, alongside Costa’s coffee range.

The new menu comprises breakfast, lunch and light snack menu options and includes a rustico dry cured ham and mature cheddar flatbread, roasted pork belly with caramelised braeburn apple and onion ciabatta and citrus Chelsea buns.Costa Central London 1

Mark Day, director of Artelia, stated: “We were delighted to work on this innovative new concept for Costa, taking the brand to an exciting new level.”

Artelia is also project managing Costa’s new eco-friendly roastery in Basildon, which is scheduled to open in early 2017.

Basildon Council’s Planning Committee granted Costa planning permission for its £36m investment in their state-of-the-art facility, with the intention of securing the Building Research Establishment Environmental Assessment Methodology’s (BREEAM) “Outstanding” accreditation.

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