Costcutter to place more counter orders after hot food sales jump

Costcutter is planning to install new counters at more of its stores in the south-west after they drove an uptick in hot food sales.

The convenience chain put a Fri-Jado counter into its Truro store and saw purchases grow more than two-fold after it was introduced.

The store’s franchisee, Navaratnarajah Nimalesan, who operates four Costcutter stores in the south west of England and a further outlet in London, is now intending to repeat the trick for delicatessen refurbs that he has got coming up.

“Since installing the new counters at Truro we have seen an increase of over 250% in sales of hot food to go. As a result, we are planning similar refurbishments, using the Fri-Jado serve overs, at our stores in Plymouth and Devonport,” he explained.

The serve-assisted counters were specified by equipment concept specialist, Aryzta Food Solutions, which designed a 20 square metre delicatessen and food-to-go department as part of a refurbishment of the convenience outlet.

To meet the specific requirements for the display of food to go, Fri-Jado UK supplied a 5ft heated counter and a 5ft chilled counter from its Deli Merchandiser range. The modules feature a square glass design, maximising the visibility of food for increased impulse purchases.

The heated cabinet benefits from upper radiant heat and a humidification system, which help maintain fresh and moist food over extended periods.

The fact that the food retains its quality and appearance for longer means that less product is price-reduced or thrown away.

Additionally, the chilled counter incorporates a low velocity airflow which significantly reduces food dehydration, for optimum food quality, freshness and appearance.

Aryzta Food Solutions’ UK hardware manager, Nick Bignell, cited quality as one of the reasons for specifying the Fri-Jado counters.

“Previous experience of the inherent reliability of the company’s products means that we can specify Fri-Jado equipment with total peace of mind,” he said.

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One Comment;

  1. Malcolm said:

    You see this type of set up in Irish convenience stores and forecourts as part of a standard set up. They generate massive sales for many of these stores and garage forecourts. A trip to Ireland demonstrates how far advanced the Irish convenience stores and garage forecourts sector are over the mainland UK sites. You will not go short of food options whilst travelling around N & S Ireland.

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