Counter supplier introduces free design and consultancy service for customers

Fri-Jado UK has introduced a consultancy service for the design of custom foodservice counters.

The free-of-charge service is available to end-users, contractors, distributors and equipment concept specialists.

Bespoke designs are based on a range of customer supplied parameters, including size, profile, interior configuration, lighting and accessories.

Using the company’s proprietary ‘Configurator’ 3D modelling software, Fri-Jado’s design engineers are able to produce fully rendered illustrations of proposed counter layouts, providing total freedom in the development of innovative display solutions and allowing customers to view realistic representations of proposed designs at the concept stage.

The software also simplifies the specification and quotation processes, according to the Uxbridge-based firm.

Gary Thacker, director of national accounts at Fri-Jado, believes it is the right time for the business to introduce the service.

“Food to go is one of the fastest growing areas in the UK food retailing and foodservice sectors, with an estimated value of £20 billion in 2018. In such a competitive market, many retailers, QSRs and food brand operators are seeking to set themselves apart from their competitors with unique counter displays.

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Fri-Jado’s custom counters are suitable for a wide range of food retailing applications.

“The ‘Configurator’ software allows us to accommodate the needs of all food to go outlets, including supermarket multiples, convenience stores, forecourt outlets, QSRs and specialist retailers, such as butchers, food halls, farm shops and delicatessen.”

Fri-Jado’s custom counters, which can be hot or chillded, can be configured as self-service or serve-assisted units to meet the specific application.

The company offers counters with a choice of easily cleaned square or curved glass profiles, which provide high visibility of merchandise, promoting impulse purchases. A variety of counter illumination options may also be specified to further enhance the visibility of product on display.

“We have already completed several large projects for major supermarkets in the UK and Europe, using the ‘Configurator’ 3D modelling tool,” says Thacker. “We are now extending the service to more of our food retailing customers, contractors, distributors and equipment concept specialists.”

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