Customers shun restaurants with inferior warewashing equipment

NAJAF, IRAQ - AUGUST 21:  Dirty cooking pots sit inside of an old Madrasa which has been transformed into a Mahdi army kitchen August 21, 2004 in Najaf, Iraq. The militia loyal to the radical Shiite cleric Moqtada al-Sadr are reportedly still in control of the Imam Ali shrine, despite the Iraqi government's efforts to negotiate the handover of the holy Shiite shrine.  (Photo by Ghaith Abdul-Ahad/Getty Images)

The majority of British diners would not make a repeat visit to a restaurant if they were presented with dirty glassware and crockery.

A survey undertaken by British warewashing brand, Classeq, has revealed that over 97% of consumers said they would be put off by eating or drinking out of home in an establishment where they are served with dirty or cloudy glasses and crockery.

A further 94% of those surveyed said they had been on the receiving end of dirty crockery or glasses in a restaurant, hotel, or café.

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Over 70% of consumers said they would not return to that establishment, and would have concerns over hygiene and general cleanliness.

According to the survey, operators aren’t currently paying enough attention to their warewashing regardless of peak footfall and volumes.

“You don’t get a second chance to create a good impression get it wrong and customers won’t be back,” said Adam Lenton, marketing manager for Classeq. “Squeaky clean crockery and glasses are a must at any time of year, but now with Christmas just around the corner, the pressure will be even greater, the need for quick, efficient warewashing equipment is paramount.”

 

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