Debenhams has revealed the first details of Chi Kitchen, the new pan-Asian restaurant concept that will spearhead its revamped food offering at its flagship Oxford Street store.
Set to launch this autumn on the ground floor of the store, the concept and brand will be exclusive to Debenhams, with further sites planned to open within Debenhams stores across the UK.
Debenhams has enlisted restaurateur Eddie Lim, owner of the Mango Tree Thai restaurant in Belgravia.
Chi Kitchen will serve a diverse all-day dining menu influenced by Thai, Chinese, Malaysian, Japanese, Vietnamese and Korean cuisine, guiding guests on a culinary journey through South East Asia.
The dining counter will double as a sushi bar, and will deliver freshly prepared sushi and sashimi, while an open-plan robata grill will be a focal point, allowing guests a glimpse into the kitchen where chefs will display theatrical live cooking.
The menu has been created by group executive Ccef Ian Pengelley, one of the UK’s leading experts in Asian cuisine, and dishes will be served with modern presentation yet maintaining authentic tastes with the freshest produce.
The Oxford Street restaurant will have its own designated entrance from Henrietta Place as well as access from within the Beauty Hall.
The overall design scheme will be relaxed, with a limited palette of quality finishes; slate, concrete, copper, oak and leather will provide decoration in varying textures and simple forms. With 68 covers, the restaurant will have a range of seating options; deep upholstered window booths, high stools at a dining counter, and surrounding timber tables and chairs.
Open throughout store hours, the menu at Chi Kitchen will offer breakfast, served from 7.30pm until 11.30am. Chi Kitchen will also offer the full menu to take away, via a ‘grab and go’ counter.
Owner Eddie Lim said: “We are absolutely delighted to be collaborating with Debenhams on this exciting new project, Chi Kitchen. Our aim is to build a brand exclusively to Debenhams, which is going to offer not only good Pan Asian food but also good energy to Debenhams loyal and new customers. The food will be exotic, colourful and incredibly tasty.”
Debenhams UK director of space planning Mark Jordan said: “We are delighted to be broadening our food offer and partnering with a fantastic, unique brand such as Chi Kitchen to offer our customers an exceptional, new dining experience. We are very proud to be working with Chi Kitchen exclusively on this new concept and look forward to introducing it to our customers in the coming months.”