Fast food giant McDonald’s has given a Peterborough branch a digital makeover in line with its focus to provide customers with more choice about how they order and pay for their meals.
The restaurant in Peterborough’s Queensgate shopping centre features state-of-the-art, self-order kiosks which customers can use to view the menu, check nutritional information, order and pay by card or contactless. Orders are then collected at a designated counter.
The establishment has been redecorated and the kitchens revamped with a new layout and additional technology so that each meal is made to order and freshly prepared.
Some tables in the restaurant have tablets installed which customers can use free of charge to surf the internet while they dine in.
Peterborough franchisee Martin Cuthbert, who owns nine restaurants across Cambridgeshire, Lincolnshire and Norfolk, told the Peterborough Telegraph: “We’re thrilled with the transformation because we’re committed to offering our customers’ more choice and fast service.
“Technology has a huge role to play in all walks of life, including our customers’ eating out experience, so the new tech we’ve introduced recognises the way people live their lives today.
“The response to the changes from my team has been very positive and they are enjoying the new ways of working.
“To ensure we continue to create an outstanding customer experience, I am also continuing to invest in my people through our industry-leading training programmes and career opportunities.”
Mr Cuthbert’s restaurants contribute £11.7 million to the local economy and he employs nearly 850 people.
The new features were also recently introduced in Eye Green restaurant on Crowland Road and will be appearing in more restaurants in the city this year, with the transformation of the Peterborough A1M J17 services happening later this year.
Paul Pomroy, McDonald’s UK chief executive, said: “We are confident that the investment we are making will bring new and exciting changes to McDonald’s in Peterborough and across the rest of the UK.
“We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the lives of the three million customers that we serve daily.
“Our converted restaurants like Queensgate will deliver a fast and easy experience, aided by digital and traditional ordering points ensuring we continue to be enjoyed by our customers.”