Domino’s UK cooks up £200m worth of pizzas in three months

Domino's Ballymena

Domino’s Pizza PLC has issued its trading update for the period from 29 June to 27 September 2015, and updated its outlook for the year.

The Group delivered a strong set of results for the period building on a successful first half with UK like-for-like sales rising 14.9% in Q3 at £200m.

Trading in the core UK business was particularly robust driven by continued investment in digital, now focused on mobile, the company said.

Revenue through digital channels was 35% ahead of Q3 last year and more than 75% of delivered sales in the year to date have been online, with more than half of these placed through the app on Android or IOS devices.

During the third quarter, where Domino’s offline media spend has traditionally been low, there was also benefit from the ongoing sponsorship of Hollyoaks, which enhanced brand saliency and drove revenues.

Sales were also helped by relatively poor weather during the summer months, said Wild.

During the period 12 new stores were opened in the UK bringing the total year to date to 33. The Group remains on course to open a minimum of 50 stores in the UK during 2015.

Commenting on the results, CEO David Wild said: “We are delighted by this performance as our UK business goes from strength to strength, reflecting the success of our strategic and marketing initiatives. It represents the eighth consecutive quarter of double digit like for like sales growth as we continue to focus on delivering great food with great service, using our best in class digital platforms.

“Our international businesses also continue to show encouraging signs of improvement.

“We enter the final quarter of the year with good momentum, are confident of beating our previous expectations for the full year and remain excited about our longer term growth prospects.”

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