easyCoffee out to cause a major stir with 200 potential new sites

Stelios Haji-Ioannou, Easy Group

Budget coffee chain easyCoffee, part of easyGroup is aiming to expand in London and beyond with 200 potential new UK sites, presenting real competition to chains like Starbucks and Costa.

The chain, which offers £1 coffee, is backed by easyJet founder and tycoon Sir Stelios Haji-Ioannou, who launched easyCoffee this year.

The business has two sites in London and one in Southend-on-Sea and aims to compete with coffee behemoths Starbucks and Costa with its low prices.

Nathan Lowry, who is in partnership with Sir Stelios, was quoted by the Daily Telegraph as saying easyCoffee has so far received approximately 200 expressions of interest about franchises. It is aiming to open 12 more owned sites in the next six months, including in Croydon, Wembley and High Wycombe.

Mr Lowry told the paper: “The gap in the market is in terms of pricing. The coffee’s great. We use the same machines that all the big guys use, all our staff are highly trained up to barista level.”

Lowry added that the chain’s ambition is to expand across “regular high street locations”.

Sir Stelios now has a host of business interests, including pizza delivery, hotels and gyms, and earlier this year trialled a budget grocery shop.

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