Elior Group targets SME market by connecting 1,200 kitchens

Elior contract catering

Elior Group has vowed to make contract catering accessible to employees of SMEs with the creation of the first-ever connected restaurant: The Living Room.

Access to contract catering services has largely been reserved for large companies up to now, but Elior intends to open it up to companies with at least 10 employees who, via The Living Room, will be able to enjoy real business and industry catering offerings.

The new venture will initially launch in France, where there are 140,000 companies with a staff of 10 to 250 employees. Elior estimates it is a market worth €7 billion (6.1 billion), of which €5.5bn (£4.8 billion) is in luncheon vouchers.

The Living Room offering will be connected to a network of 1,200 kitchens that Elior runs in France.

Meals cooked by group chefs can be ordered online and delivered within 30 minutes.

Average price for employees works out at around €4 (£3.50) per meal after company participation.

The company stated: “With The Living Room, Elior Group is looking to meet the growing demand from SMEs seeking to benefit from the advantages of contract catering: providing healthy and quality meals that are prepared everyday by group chefs at reasonable prices and can be consumed on-site in a more convivial setting, and which offer interesting tax breaks and a real reputation and talent-recruitment advantage for employers.”

To develop The Living Room as a SME company catering offering, Elior Group has embraced digitalisation, last-mile logistics and online payment.

Companies benefiting from The Living Room’s connected restaurant offering will have access to catering services from breakfast to dinner.

Employees can place their orders online or select directly from their on-site connected restaurants.

Guests receive their meals every day in reusable lunchboxes, designed to reduce waste production.

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