Equipment plays starring role in differentiating Compass’ new coffee brands

Compass

Multinational contract foodservice firm Compass has ramped up its branded operations by rolling out two new B2B coffee brands across the UK and Ireland with varied USPs.

With its new brands, Peak St. and Crackle & Hum, which were unveiled yesterday at a special press launch, the company is using its choice of coffee machines to carve out its position in the chosen market.

The two coffee concepts, which target value and premium segments within the coffee market, are currently being rolled-out at Compass client sites, across sectors such as business and industry, healthcare and leisure.

Peak St. is designed to compete with the likes of high street coffee shops, such as Costa and Puccinos, and has a lower price point than Crackle & Hum, which is an artisanal coffee site.

In order to qualify each of the new brands’ position in the market, Compass has kitted them out with equipment that justifies the USP. While Peak St. uses a semi-automatic model for its hot beverages, the company has taken a non-flexible approach with Crackle & Hum by using manual and traditional machines that require highly skilled baristas.

The company has noted that the market for hot beverages is in sustained growth, both in size and breadth of range, with the UK coffee shop market generating £8.9 billion in revenue last year, according to the Allegra World Coffee Portal Project Café 2017 report.

The launch of the two coffee outlet offers, as well as its high street retail partnerships, is part of Compass’ ambition to meet the increasing demands of clients and customers for a stronger and more varied hot beverage offer.

Chop Chop, Compass’ newly developed range of hot and chilled food-to-go, will be on offer as part of the new concepts to complement the hot beverage choice.

Louise Pilkington, marketing director of Compass Group UK & Ireland, said: “Introducing Peak St. and Crackle & Hum is a really important step for us, as we continue to perfect and grow the range of offers we provide for our clients and consumers. We’ve based these two distinct, tailored brands on insights and feedback from our customers, to further enhance our position in the ever growing hot beverage market.”

Stephen Lovegrove, head of business excellence and central marketing, added: “I’m particularly pleased that we’re able to provide two coffee offers with great provenance stories behind them, continuing the good work we are doing as a business around sustainable and ethical sourcing.”

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